Azienda Laffi produces limited-batch, biodynamic extra virgin olive oil from our family groves in Florence. We are seeking business partners, restaurants, importers or distributors who are as passionate about oil as we are to share our legacy with the world.
Today’s consumers and chefs are no longer satisfied with mass-produced products. They seek transparency, a genuine story, and a connection to the source. They want to know the land, the hands, and the philosophy behind their food. This is not a trend; it is the new standard of quality.
Our oil is a single, signature blend, carefully orchestrated symphony of native Tuscan olive varietals, growing side-by-side as they have for centuries. We believe, as tradition has taught us, that this polyculture is the key to a richer, more complex, and polyphenol-rich oil.
Each varietal plays a vital role. Because the quantity and ripeness of each varietal changes with the seasons, every harvest is a unique vintage. This provides your customers with a living product, not a standardised commodity.
The soul of our oil. The tough, proud native of the Florentine hills, it provides the robust, peppery kick (pizzichino) and pleasant bitterness that signifies a truly great Tuscan oil.
The essential partner, the only varietal that can pollinate the proud Moraiolo, ensuring the health and future of our grove.
These complementary native varietals are the heart. They soften Moraiolo’s intensity with delicate aromas and evolving layers of flavor.
True quality lies in the details of the process. While regulations push for mechanization, we remain committed to harvesting predominantly by hand. We pick only when the olives reach peak ripeness, ensuring maximum levels of vitamins and healthy fats—a window that lasts just 25-30 days from late October.
Our olives are pressed cold within hours of harvest at a state-of-the-art Mori Tem mill to capture their freshest, most vibrant character.
The first pressings yield a dense, opaque, and full-bodied oil. We leave this initial healthy sediment (la morchia) to infuse the oil for a few weeks, as it is rich in anti-aging and digestive benefits.
Before the sediment can affect the oil’s purity, we allow it to settle naturally and then filter, ensuring a stable, brilliant oil with a long shelf life, without sacrificing its initial health benefits.
Our founder has worked this same land since he was five years old and our philosophy has not changed: the land gives its best when it is respected. That is why we don’t use synthetic chemicals, and practice the ancient art of sovescio (green manuring), planting specific crops to naturally enrich the soil. This is kindness in action—a holistic approach that creates an oil that is a pure, honest reflection of the earth.
Our oil is the result of a symphony of native Tuscan varietals, never a monoculture. The robust Moraiolo provides the signature peppery, bitter finish of a true Tuscan oil, while Leccino, Frantoiano, and others add layers of aroma and complexity. This traditional blend creates a polyphenol-rich structure and a dynamic taste—grassy, with notes of artichoke—that changes subtly with every single harvest.
We harvest predominantly by hand, waiting for the precise moment of ripeness between October and November. The olives are cold-pressed within hours at a trusted local mill, and the first pressing is intentionally left unfiltered for a short time to capture its full-bodied health benefits. Our guarantee of quality isn’t found in awards; it’s found in the sweat, honesty, and historical identity we pour into every bottle.
We understand that your reputation is built on the quality and authenticity of the products you choose. In a crowded market, your customers seek more than a label; they demand a genuine connection to the source. Partnering with Azienda Laffi provides you not just with an exceptional olive oil, but with a powerful story of integrity that will distinguish your business and captivate your clientele.
That is why we are now seeking a select group of partners—purveyors, chefs, and distributors across Northern Europe—who champion authenticity and share our commitment to offering products with a soul.
Our story is one of a founder whose hands have worked this same soil since childhood. This philosophy of listening to the land resonates deeply with modern consumers who value transparency and reject mass production. We provide you with a powerful, authentic story that your staff can proudly share and your customers will value, justifying its premium place on your shelf or menu.
Offer your clients a product they cannot find elsewhere. Our oil is a single, signature blend of native Tuscan varietals, dominated by the robust Moraiolo. Because we harvest based on nature’s rhythm, each year’s production is a unique vintage with subtle variations in its flavor profile—a living product for a discerning palate. Our intentionally small production ensures exclusivity, making Azienda Laffi a sought-after mark of quality for your curated collection.
When you work with us, you work directly with the source. We are the artisans who tend the trees and press the oil. This means unparalleled transparency, direct communication, and a shared commitment to quality. We see our distributors as partners in sharing our family’s legacy. You get the reliability and passion that only a small, dedicated producer can provide.
Our story began in 1972 on the same Florentine hills we cultivate today. It started as a boy’s love for the land and a passion ignited at age five on his first tractor ride. Our family has worked a small piece of the Florentine hills with practices passed down through generations.
We follow the rhythm of nature, using our deep, generational knowledge to produce an oil of profound integrity. We don’t use synthetic chemicals because our respect for the soil dictates it, and we don’t standardise our oil because every harvest has its own unique story to tell.
Azienda Laffi is the culmination of a lifetime dedicated to the goal of offering our partners an honest product born from hard work, a unique connection to its terroir, and a quality that speaks for itself. For our partners, this means offering a direct connection to the source, a story of passion your customers can trust, and a taste of Tuscany they will not forget.
We know you have a busy schedule, however we’d love to meet you and tell you all about our wonderful olive oil and how we can partner with you. Leave us your details and a preferred time and we can arrange a call to discuss our future partnership together.
